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Softboxes from other brands don’t seem to lasted nearly as long with either the poles breaking or the outer tearing with the pressure. There is obviously a fine art to designing a long lasting softbox and Bowens seem to have mastered it. The Bowens softboxes are long lasting and easy to put up, but the most important thing is the quality of light they give off. The wafer softbox does exactly what it says it does… softens the light evenly which is fantastic for all the areas of photography.